Kuros Associates

Our name

Derived from Zen tradition, the Zen Circle is also known as Ensō, the Circle of Enlightenment, and the Infinity Circle. The Zen Circle is often drawn with a fluid elegance, inspiring a sense of peace and wholeness. The circle may be open or closed. In the former case, the circle is incomplete, allowing for movement and development as well as the perfection of all things.

Though circles are simple shapes, the Zen Circle conveys some of life’s more evasive concepts: enlightenment, emptiness, and the beauty of imperfection. Part of the symbol’s appeal lies in its creation: the Zen Circle is executed in a single, effortless brushstroke, often in a moment when the mind is totally free from inhibition. In this way, it represents one of Zen’s most powerful lessons: “do not try so hard, just be”.

The Zen circle is traditionally painted in black, which in the Japanese language is translated ‘Kuro’, from which we derived the first part of our company name: “Kuros”. Once we established this first pillar, it was important to communicate our sense of unity within the firm and with our clients. The word ‘Associates’ is the most suitable candidate to denote this wholeness, wherefrom we became ‘Kuros Associates’.