Kuros Associates
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Derived from Zen tradition, the Zen Circle is also known as Ensō, the Circle of Enlightenment, and the Infinity Circle. The Zen Circle is often drawn with a fluid elegance, inspiring a sense of peace and wholeness. The circle may be open or closed. In the former case, the circle is incomplete, allowing for movement and development as well as the perfection of all things.
Though circles are simple shapes, the Zen Circle conveys some of life's more evasive concepts: enlightenment, emptiness, and the beauty of imperfection. Part of the symbol’s appeal lies in its creation: the Zen Circle is executed in a single, effortless brushstroke, often in a moment when the mind is totally free from inhibition. In this way, it represents one of Zen’s most powerful lessons: “do not try so hard, just be”.
The Zen circle is traditionally painted in black, which in the Japanese language is translated ‘Kuro’, from which we derived the first part of our company name: "Kuros". Once we established this first pillar, it was important to communicate our sense of unity within the firm and with our clients. The word ‘Associates’ is the most suitable candidate to denote this wholeness, wherefrom we became ‘Kuros Associates’.
Making money is art, and working is art -
and good business is the best art.
We know how difficult it is to simultaneously run a company, its underlying investment strategy, and its marketing activity. Different priorities conflict and managing the whole process becomes an additional challenge. This is why we decided to focus on helping investment managers improve their business development efforts. With experience spanning from fund seedings to capital increases, and expertise ranging from daily-liquidity UCITS funds to alternative investments, Kuros Associates is a one-stop-shop for asset managers and companies that are keen to grow. Our mission is to help managers and companies to venture outside their current networks and to align and foster their relationships with investors.
Staying true to our business philosophy of making a positive impact in the financial industry, at Kuros Associates we decided to take ‘the road less travelled’ and focus our coverage on professional investors within the Family Offices and Private Wealth Management space, which today represents roughly 80% of the world's wealth. Although our specialty lies in covering international Single and Multi-Family offices, we also cover fiduciaries and trust.
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